ABOUT US

Offering expertise in qualitative and quantitative research. We listen to our clients’ needs so that we can provide and tailored, flexible and cost-effective service.

Quality, reliability and value for money are at the core of our philosophy.

Concept and Product testing including Product Quality Measurement (PQM) s one of our specialisms.

OUR SERVICES

Product testing, Advertising research

Brand/branding, Business-to-business

Concept Testing, Employee Research,

International,New Product Development,

Usage & Attitude, Online research

Consumer Product Testing

Product optimisation including JAR Analysis

Penalty Analysis

Correlation Coefficient to identify drivers

Preference Testing including flexible test designs rather than simply round Robin or paired comparison

Total Market Mix Testing

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AIM Range testing

When we are trying to establish the optimum level of one ingredient (e.g. Sugar or Salt) then conventional Mean scores makes it difficult to identify the optimum level and the acceptability range.

The AIM range test measures acceptability at an individual consumer level. It will identify the optimum level of ingredient Z and also the range of acceptability and the “tipping point “ at which Z is too low or too high for the consumer.

For more information, complete the enquiry form